Online Advertising / Web Advertising / Business Advertising

A powerful ad is one of the most important aspects of your success. The secret to a successful ad is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention. Write your ads with passion, excitement, and benefits.

Use this powerful approach when creating your ad copy.

A  -Attention  -Grab your targets attention

I   -Interest    -Create curiosity

D  -Detail       -Provide details

A  -Action      -Call for action

BANNER:

(468 x 60 pixels), GIF or JPG files less than 60KB in size. See sample (above):

Your BANNER on

Cost per week

Cost per month

(2 months or more)
Cost per month

FRONT PAGE*

$150

$600

$500/per month

First page of 1 category**

$90

$360

$300/per month

* BANNER is placed at the Bottom of the Front Page. Up to 3 ads may be rotated at this location.
** Your BANNER is placed at the Bottom of First Page of one News Category. Up to 3 ads may be rotated at this location.

Single AD BOX:

(120 x 60 pixels), GIF or JPG file less than 30KB in size. See sample on the left:

Your AD BOX on

Cost per week

Cost per month

(2 months or more)
Cost per month

FRONT PAGE***

$65

$190

$150/per month

First page of 1 category****

$35

$125

$100/per month

*** Your AD may be placed on the right or left panel of the Front Page. Exact placement is not guaranteed.
**** Your AD may be placed on the right or left panel of First Page of one News Category. Exact placement is not guaranteed.

DOUBLE AD BOX:

(120 x 120 pixels). See sample on the left:

Your ADBOX on

Cost per week

Cost per month

(2 months or more)
Cost per month

FRONT PAGE***

$130

$380

$300/per month

First page of 1 category****

$70

$250

$200/per month

*** Your AD may be placed on the right or left panel of the Front Page. Exact placement is not guaranteed.
**** Your AD may be placed on the right or left panel of First Page of one News Category. Exact placement is not guaranteed.

Web Page Advertisement Regulations:
- Above rates are effective as of November 01, 2006. Prices are subject to change without prior notice.
- Banner or Ad Box is to be prepared by customer. (See samples above for sizes in pixels. File must be of type GIF or JPG and less than 40 KB "banner" or less than 20 KB"adbox"). If the Web Ad is to be produced by the CAPA organization there will be an extra charge and will be quoted on per job basis. Web link address is to be provided by Customer.
- Advertising Cost must be PAID IN ADVANCE by Check or Money Order payable to CAPA. please call us at: (613) 945-6600 ext 3631. Your banner will appear within 2 business days after receipt of payment.
- Cancellation and Refund: Request to cancel an on-line Ad will be processed within 5 working days. CAPA will refund any pre-paid Ad if it is still effective for one month or more. The refund is based on the Pro-Rated Month-to-Month basis (Ex: You place an Ad for 5 months and later decide to cancel after it has been on line for 1 month and 3 days, you will be refunded for 3 months only.)
- Change of banner during the advertising period is subject to a $10 pre-paid surcharge.
- Advertiser is responsible for the content, services and products advertised.
- CAPA reserves to right to refuse any advertisement.
- Mail, Check, or Money order should be addressed to:

Mailing Address
Canadian Association of Physician Assistants
1745 Alta Vista Drive
Ottawa Ontario
K1A0K6

Contact by PHONE: (613) 945-6600 ext 3631 FAX:
 

CAPA Office Manager
E-mail: officemanager@magma.ca